leBron James is giving away 400 bicycles in Akron
bike ride distance has been reduced in the bike-a-thon
if more over paid athletes and more over paid entertainers were to do similar "bike give aways"
the ripple effect would be awesome
a few months ago I emailed Ellen DeGeneres after she gave a family a car
it seemed to me that a few bicycles to that family would have helped more
then use the remaining money to give bicycles to other families
that sort of logic is the direction we need to go