an Independent Fabrication Anecdote:
at the Shenandoah Mountain 100... on one of the climbs I was passing someone wearing an IF Jersey, IF shorts, and riding an IF single speed
in an effort to pass the time I started in on some small talk
asked him if he had seen the CNN special called TURNAROUND with IF
he said he was on it
that was pretty much the end of our exchange
I checked out his name plate as I continued up the climb

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