cowbell...
"we need more cowbell"

custom cowbells
rock and roll cowbells
t-shirts

and
it would not be Go Go without he cowbell!

I will do a quick search to see if there is someplace that makes inexpensive Cowbells and drops a logo on it
that would be a fun stocking stuffer for the cross racer who has everything
a cowbell with their favorite shop logo on it