The House of Sweden...

gwadzilla mentions of House of Sweden...
not much comes up
but... there is a shot of Eric formerly of WABA now of _______
anyone... someone... jeff peel?
http://gwadzilla.blogspot.com/search?q=house+of+sweden

and of course...
Karen Brooks of Dirt Rag and Bicycle Times
links found through GOOGLE
I need to suit up and head out the door!