this article in the LA Times speaks about enteprenurial ideas being born from the boom in the utilitarian cyclistswww.latimes.com
the maker of the bag that fits in the wire basket...
only to be removable to become a tote bag
http://peddlingpretty.blogspot.com/
peddling pretty... not to be confused with riding pretty
http://ridingpretty.blogspot.com/