the media... it does not help

commercials and what they are selling

car commercials boast about maintaining speed
swerving around obstacles
never slowing down
never touching the brakes

this tire commercial by Michelin is hilarious
it is raining and this car is the fastest car on the road
runs the red light
never thinking that slowing could be the solution
no... new tires to allow the high speed adventures

image from here
http://www.flickr.com/photos/16833954@N00/243472966/