where to start... where to start...
have you seen Smokey and the Bandit?
Sure... that is Coors... but the notion of alcohol sales and distribution plays into this story
New Belgium Brewery is in Fort Collins Colorado
for years you could only get Fat Tire Beer if you were in Colorado or in one of the western states bordering Colorado
it was not uncommon for people visiting Colorado to bring this beer back home from visits to share with friends... as there was no other way for East Coasters to get to sample Fat Tire Amber Ale
over time... New Belgium expanded its distribution to other parts of the United States
when the sales of New Belgium beer expanded around the country... so did the Tour de Fat!