cold beer... the lengths that someone will go to have cold beer

my guess...
there is Guinness in there
as we all know...
the Brits drink their Guinness warm because their refrigerators have Lucas electrical systems just like Jaguars and MGs

Barmy Cyclist Spotted with Fridge Freezer on Back of Bike
http://www.mirror.co.uk

Guinness
http://www.guinness.com/

Lucas Industries
http://en.wikipedia.org/wiki/Lucas_Industries