The Door Zone...

The Door Zone
just one of the many dangers of riding a bicycle in the city
unfortunately...
Bike Lanes are often built such that the rider is place in The Door Zone

THE DOOR ZONE

education is the answer...
educate the cyclists of the risks
educate the car drivers of their easily modified behaviors
The Dutch Reach works such that it enables people to look for approaching cyclists and cars before opening their car door

so...
Driver's Education?
PSAs?
what must be done to get the word out?